Chapter 8
The Critical Importance of Dues
Money Buys the Power to Communicate; the Power to Communicate Produces Money


Chapter 8a
Uniting Our Resources Is Our Basic Purpose



We envision that the capacity for uniting and applying our resources could be considered the most basic purpose of the organization we imagine we must build, or at the very least, as directly facilitating our most basic purposes. Recognizing that joining together in a united effort to affect the political affairs of the nation is the basic objective of the group, we must realize that in a democracy, communications are the key to the political influence we seek. We cannot get people on our side unless we can communicate with them. We cannot influence people’s thinking unless we have the means to communicate with them to affect their thinking.

In a Democracy the Means of Communications are the means of power. An adaptation of a very ancient political formula teaches us that political influence (power) depends on communications, that access to and development of communications depends on money, and that getting money depends on communications. Developing our awareness and use of this circular and self-feeding equation is a sure-fire formula for building our political power.

It will take money, and lots of it, to develop the channels of communications required to influence the political consciousness of the nation. And those channels of communications, once developed, will provide us with the capacity to raise more money from those with whom we communicate. We will use the money we raise to communicate more widely, to get our message across to more people, from whom we can raise more money, which we will use to communicate with more people, and so on…….

THAT is the basic formula for building political power. We must raise money to communicate with large numbers of people, from whom we will raise more money to communicate with even more people, from whom we will raise more money to communicate with more people, etc, etc.

Religious evangelicals, (many of them complete charlatans), have been exploiting this simple formula with great success for a very long time. They use it effectively to both spread their message to gain an ever larger following, and to raise money from that growing body of followers, which they use to communicate even more widely, to reach more people, to gain more followers, and to raise more money, and so on, and so on.

There is absolutely no reason that we cannot use this same basic formula. Our Basic Message is powerful. It comprises a deeply moral ‘cause’, that is quasi-‘religious’ in nature, (though in a strictly secular moral context). It will resonate widely and deeply among those who hear it. They will be motivated to participate by some of their deepest beliefs and convictions.

This formula starts with a group of people who originally organize themselves in democratic unity behind the group’s Basic Message, and agree to pay regular dues to provide the means to get this process rolling, and once rolling, to keep it in motion.

We MUST realize that we simply cannot influence people unless we can communicate with them. This should seem very ‘elementary’, (and it is), but surprisingly, many groups that set out with the objective of having an effect on the political life of the nation never develop the capacity to communicate with anyone but themselves.

This ‘preaching to the choir’ syndrome has been the bane of many efforts to counter the power of ‘special interests’ in our nation. The ‘special interests’ understand the critical importance of communications quite well, and they have very obviously developed their own capacity to communicate to the highest degree, having captured ownership and/or control of all the major mass media. That is the root of their power.

We must realize from the outset that our task is no less daunting than to develop our own Means of Communication that can rival theirs in the ability to promulgate our message, if we expect to wrest political power from their grasp.


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